Any upscale, client-facing business can benefit from a pop of color and scent through corporate flower arrangements. Studies have shown that fresh flowers boost happiness and feelings of well-being, which means customers will enjoy a more positive experience with your business. Science also tells us that the presence of flowers and plants, like hotel lobby flowers, can help boost memory, setting you up to make a lasting impression and improve your brand loyalty.
While most of us only expect to see floral designs at special events, the truth is a unique flower arrangement can elevate a client’s experience of getting a facial, closing on a home, or even just getting a consultation from a doctor. So take advantage of the element of surprise! Talk to one of our client experience specialists about how bespoke florals can charm your clients today.
Having bespoke floral arrangements at your business can help set you apart from the crowd. It signals to the client that you care about their aesthetic experience of your business, while also giving them a sense of your unique style and brand. Here are a few examples of client-centered businesses where floral arrangements can make a big difference:
Entertainment & Music Businesses
High-Rise Buildings, whether corporate or residential
Open houses for realty companies
If you’ve ever been a guest in someone’s home, you know what a difference a freshly cut vase of flowers on your nightstand can make. It lets you know that your host made up the room for your visit specifically, and that they care about you having a pleasant stay. You can create that same feeling in your clients; adding bespoke floral arrangements makes them feel like a highly anticipated guest and not simply a customer.
Corporate settings can run the risk of all looking alike. And while offices and hotels will of course share similar elements, adding unique flowers can help you differentiate your space from your competitors. As Meg discussed in a previous blog about the meaning of wedding flowers, floral arrangements can communicate a lot to your clients using color, texture, and design. One of our designers can help you find the perfect flowers to articulate your distinct brand.
Maybe your ideal client is someone who regularly buys fresh flowers, or maybe they’re not. Curating florals as a part of your corporate setting can let them experience a luxury they may or may not afford themselves at home. This can help set the mood for an indulgent, spa-like experience, even if they’re just going to see their lawyer or hair colorist. Bespoke floral designs distinguish you as an exclusive business with the means to immerse your client in luxury.
Is your ideal client someone who adores a cheerful pop of peonies? Or who prefers the drama of a dozen magenta roses? Chatting with a designer can help you figure out the aesthetic preferences of your ideal client — and how to nail your signature vision through gorgeous floral bouquets.
Certain clinical and corporate settings can feel cold. And while efficiency and hygiene can dictate much of the environment — especially if you’re in a medical setting — flowers can help humanize it. Make your clients feel right at home with a bouquet that adds coziness and brightness.
Not all business environments enjoy the benefit of natural elements, like abundant landscaping or natural light. If you’re in a clinical setting or a higher-up floor in a skyscraper, adding in a bouquet can make a huge difference in helping your client not feel like they’re not at the dentist office — even if they are at the dentist office! Flowers add an earthiness and richness that makes clients feel relaxed and connected.
What’s the best place for a corporate flower arrangement?
While we’ve never met a spot where we wouldn’t like to see a gorgeous bouquet, we understand that businesses need to consider their floral placement to get the highest impact. Whether you want your floral piece to act as a thoughtful touch on a hotel room bedside table or a dramatic statement piece as a client walks in, we’ve got you covered.
Here are some of our favorite places to add a floral arrangement:
Welcome desk at your business
Nightstand in hotel rooms
Consultation rooms in medical practices
In a private massage room
Conference room tables during important meetings
Bespoke floral arrangements can enhance your business both directly and indirectly. Flowers create brand recognition through articulating a signature style and creating a memorable aesthetic. They also subtly improve the mood of your customers, translating into more conversions and stronger client loyalty!
Curious about how unique florals can elevate and differentiate your business from the crowd? Reach out to one of our client experience specialists today and let us help you craft your unique floral aesthetic.
Brand + Website by Carrylove Designs
Foliage Floral Design Studio is the go-to floral stylist for editorials, publications, special events, and high-fashion weddings around the globe. We help you tell your unique story through expressive, romantic, and editorial-style florals.