How bespoke floral design enhances special events

A fresh floral arrangement elevates the atmosphere of any event. And while most of us think of floral centerpieces as reserved for once-in-a-lifetime events, like weddings, flowers can make even casual or everyday gatherings feel special and memorable.

Adding a custom floral design to a cozy dinner party with friends or a romantic evening at home turns it into a true occasion. 

Why fresh flowers add value

Unique

Purchasing a bespoke floral arrangement lets your guests know how special they are. It tells them that you’ve put time and thought into curating the exact mood and aesthetic of the event. How lucky to be invited to such a carefully planned party! 

Ephemeral

One thing that makes flowers special is that they are, by nature, ephemeral. When you add an custom designed floral arrangement to a dinner party or cocktail hour, you’ve added something unique to this time and place — not to be replicated — just like the special moment you’re sharing with your guests. 

Professional

In the same way that many of us wouldn’t cater our own events, we wouldn’t design our own floral centerpieces either. Hiring one of our designers takes away the stress of sourcing and arranging flowers, and even makes the process fun! Our designers love chatting with clients to get a sense of their vision for a gathering — and then helping them realize that aesthetic with stunning botanicals. 

Atmospheric

Flowers can help you set the tone of an event, just like music, lighting, and food. Think of great floral design like a wine pairing for the unique flavor profile of your event. Is the event you’re creating romantic, modern, urban? A designer can help you create the palette for your event and tailor your floral centerpiece to match. 

What flowers can communicate to your guests 

As we learned in Meg’s post about the history of wedding flowers, flowers can speak volumes. Throughout history, they’ve been used to communicate feelings and values when words fell short. And while your guests might not be experts in flower symbolism, you can still use floral arrangements to communicate with them through the universal languages of color and design.

Friendship

Having a fresh flower bouquet for your guests to enjoy can underscore how important their friendship is to you. Adding a unique floral installation to a girls’ night or weekend away says that you care about them having a beautiful and meaningful experience while you’re together.

Season

Holiday table flower arrangements help us celebrate the season we’re in and connect us to the natural world. Bringing in cheerful tulips in spring or dramatic amaryllis at Christmas brings the outside in, while demonstrating your love of nature. 

Romance

This one goes without saying, as flowers have been the preferred method of saying “I love you,” for centuries. But because it’s not exactly a new gesture, going beyond the traditional dozen roses can help you articulate that you value your partner’s uniqueness and understand their personal taste.

Nostalgia 

Strong-scented flowers have an unparalleled ability to evoke memory. For that reason, if you’re planning a wedding anniversary or family reunion, or holiday gathering, an aromatic bouquet can conjure up memories of another special time and place — while still enjoying the present moment as well. 

Tone

Fresh cut flowers can help you set the mood in more ways than one. Whether you want your event to be bold, expressive, sensual, or joyful, a floral designer can help you realize that vision. 

What kind of events could benefit from a floral arrangement? 

Flowers can elevate any event, not just weddings. Adding a unique flower arrangement to a different type of event cues your guests that you care about their aesthetic enjoyment — and gives you the element of surprise, since most people don’t expect bouquets outside of holidays and large events. 

Here are a few events you might consider purchasing flower arrangements for

• Dinner parties

• Book club

• Girls nights

• Anniversaries 

• Romantic at-home dinners

• Hosting an out-of-town guest 

• A book or album launch

• Visiting a sick friend

• An evening of trying to conceive 

A great floral designer will understand the symbolism of each flower and help you craft your message, whether that’s friendship, romance, fertility, concern, or a unique combination of sentiments. They’ll use flowers that evoke the feeling you’re trying to communicate through design and color, so that your recipient understands the message whether or not they’re familiar with flower design. 

Everyday flowers don’t need to look commonplace

Flowers have a magical way of transforming a regular Thursday — or any day of the week — into an occasion. So when we say everyday flowers, we don’t mean a few stalks of daisies from the bodega. Adding bold and dramatic design elements to a just-because bouquet heightens the sense of occasion, even on a normal day, without adding too much formality. 

Other benefits of floral design for holiday dinners and special events

Floral arrangements are a great way to add color and drama to your space without adding clutter. The fleeting nature of flowers means that you can always stay in sync with the season and trending styles. Investing in regular floral designs can also:

• Allow you to decorate more sustainably 

• Incorporate local flora and fauna

• Decorate in a way that’s timeless but also on trend

• Allow your decor to evolve as you do

• Never have to worry about storing your centerpieces

Ready to chat with a designer about floral design for your special event? 

Ready to chat with a designer to capture your vision in flowers? That’s kind of our thing. So reach out and tell us about your special moment- and how we can help you capture your perfect aesthetic.